Nécessaire

Objective

For a global marketing course, I was tasked with launching an American brand into a new market. After selecting Germany as my new market, I researched general information as well as analyzed market specific information to identify opportunities for launching a foreign brand along with a new product.

I decided to introduce Nécessaire into the German body care market and from there I designed and rendered a new product, created mock-ups to promote the launch, and crafted a launch timeline.

Responsibilities

Brand research, modeling and rendering (Adobe Illustrator and Dimensions), launch strategy

Team

Solo project

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