photograph of model with makeup bag

Pat McGrath x Craig Green

Overview
For a product design course, a group and I were tasked with creating a mock collaboration between a beauty brand and a brand in a different field. We created 3 product concepts for the collaboration (a palette, brush set, and makeup artist garment) and organized a launch timeline for their release.

We chose Pat McGrath, a beauty brand founded by a professional makeup artist, and Craig Green, a fashion designer specializing in utilitarian wear, to craft a collaboration celebrating makeup artists with industry quality products that are highly functional without sacrificing style and individual expression.
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My responsibilities
Dielines of PR packaging, PR package renderings, sewing the makeup bag prototype

Team
Willa Berg (@willaberg), Sophie Stanley (@sophilooks), Kaitlin Lawler (@k.lawler.art), and photographer Hannah Bauerle (@h.bauerle)
brush set rendering
eyeshadow palette render
PR package render
PR secondary packaging dieline
timeline for product launch
Next project
Packaging Redesign ➝