Overview
For a product design course, a group and I were tasked with creating a mock collaboration between a beauty brand and a brand in a different field. We created 3 product concepts for the collaboration (a palette, brush set, and makeup artist garment) and organized a launch timeline for their release.
We chose Pat McGrath, a beauty brand founded by a professional makeup artist, and Craig Green, a fashion designer specializing in utilitarian wear, to craft a collaboration celebrating makeup artists with industry quality products that are highly functional without sacrificing style and individual expression.
View Full Case StudyMy responsibilities
Dielines of PR packaging, PR package renderings, sewing the makeup bag prototype
Team
Willa Berg (@willaberg), Sophie Stanley (@sophilooks), Kaitlin Lawler (@k.lawler.art), and photographer Hannah Bauerle (@h.bauerle)