Overview
For a global marketing course, I was tasked with launching an American brand into a new market. After selecting Germany as my new market, I researched general information as well as analyzed market specific information to identify opportunities for launching a foreign brand along with a new product. I decided to introduce Nécessaire into the German body care market and from there I designed and rendered a new product, along with mock-ups to promote the launch as well as a launch timeline.
View Full Case StudyMy responsibilities
Brand research, modeling and rendering (Adobe illustrator and dimensions), launch strategy
Team
Solo project
